Women Entrepreneurship & Digital TechnologiesWorld Digital Weeks

Gagana Sharavi

Speaker at Women Entrepreneurship & Digital Technologies. E-leadership Conference

Marketing Manager at Actyv, India

Being into a technical course, management took me by surprise during the early stage of my career.

I have been exposed to the intricate process along the way gaining more than adequate experience in B2B sales, engaging with more and more customers on various Online/ Offline platforms, creating relevant content, etc..,

I currently work as a Marketing Manager at a startup called Actyv handling day to day marketing activities along with content creation.

Now a believer of business, and with a brief history of driving dynamic product sales, managing client relationships, and substantially increasing revenues, understanding user behaviors accordingly I would love to share my part of the experience on the factor that impacts the most in marketing and is much necessary to any marketeer.

Session: The Power of Storytelling – Future of Marketing

I believe. Marketing is more than just attracting customers. It’s connecting. The great way to do it is by Storytelling. I will be talking about power of storytelling and women taking over the future of marketing.

According to data, 76% of millennials give only 2 to 3 chances to a brand before they walk out of the brand, 40% of them do not emotionally connect with a brand. Consumers today are practical and also have very little attention span. As a brand, it is important for us to give them something genuine and real to hold on to. It is the need of the hour and the best way is Storytelling.

Additional information and programme of Women Entrepreneurship & Digital Technologies. E-leadership Conference – here

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