Head of eCommerce at Loreal, Brazil
Session: Best practices for a high performance online execution
A perfect online execution
In this session I will talk about all the best practices for a perfect online execution showing the main strategies and steps when launching products and running major campaigns in Ecommerce. As a consequence of this, we have reached great results growing 3 digits and becoming the biggest eCommerce operation for the Loreal Professional Products Division in LATAM.
Learning outcomes:
- Run high performance campaigns to increase online sales.
- Maximize the results of a product launch.
- Learn the main strategies for a 360 and perfect online execution.
- See real cases with all the steps, retroplanning and results.
Additional information and International eCommerce & Omnichannel Transformation Conference programme – here
