Managing Director at Flipswitch Media, Australia
Mia is Managing Director of Flipswitch Media. Specialising in video production and video marketing strategy.
She understands the world of social media and how to gain the best leverage from engaging, connective video content. As well as managing the business and creative directing, she regularly conducts workshops on video marketing and distribution. Mia has 18 years experience in the video industry, working in many facets. Throughout her experience, one thing has always stood out – that Storytelling is the most important asset you can have. Telling stories in a visual way, is what Mia does best. Understanding the connection between a brand and their audience is the starting point to great relationships and building brand awareness.
Session: Working through the benefits of having a strategy for your content – from traditional to the digital space.
Content Strategy: Intention to Creation
The best content is planned content! In this session we cover the planning stage of content creation – understanding your own brand, and your audience. Not only that but we work through your story, your ‘why’ and most importantly what success looks like.
Feel more confident that your content is showing your brand in the right way to the right audience, one that promotes a message they can understand and love.
Learning outcomes:
- Finding your voice and knowing your brand
- Content Planning
- Understanding your audiences
- Filming and Editing on your Smartphone
Additional information and Video & Social Media Marketing International Conference programme – here
