More than 90% of the traffic is video
The data transfer speed in 5G networks will reach 10 Gb/s. It means mobile phone users can download high definition movies in less than a second. The PwC China Entertainment and Media Industry Outlook 2019-2023 report (中国 娱乐 及 媒体 行业 展望 2019-2023) highlighted two key benefits of migrating to 5G: increased bandwidth and minimal latency. According to Intel and Ovum, the traffic of each 5G user by 2028 should increase to 84.4 GB per month. Including, the number of short clips is growing rapidly and will only increase. For advertisers, this explosive growth raises many questions. With the advent of 5G, even more, platforms will appear for their placement, as well as new models of advertising integrations. It is another challenge.
AI is the foundation of the business of the future
After 5G technology becomes more mature, artificial intelligence will no longer depend on the hardware environment. Creative directors will have the opportunity to collect a huge amount of data about consumers from all over the world, and AI through self-training will be able to offer concepts of potentially successful texts, advertising layouts, product designs, websites, etc. All of this will take seconds.
Gaming future
In 2018, the actual revenue from sales in the Chinese gaming market reached 214.44 billion yuan, an increase of 5.3% compared to 2019. With the advent of 5G, the gaming industry will make a new leap in development. Online games are becoming the largest advertising platform, which will increase the cost of advertising itself. Now the quality of your device cuts off some of the games that you can play. To run many of them you need high-quality iron. In a 5G world with more advanced technologies, users will be able to run any game on any device using remote servers, including from a smartphone, which will probably become even thinner.
Many revolutionary discoveries of the past today seem natural processes. In 2013, about 2.74 billion people were active Internet users in the world, by June 2019, this figure, according to Internet World Stats (IWS), increased to 4.5 billion. In 2016, StatCounter recorded an important technological shift – the number of Internet connections using mobile devices exceeded the number of accesses to the global network from personal computers. Until recently, 4G technology seemed like a breakthrough, but soon 5G will become an everyday occurrence.
