Video and Social Media Marketing ConferenceWorld Digital Weeks

Rosa Elena Torres

Speaker at Video & Social Media Marketing International Conference

Digital Marketing Specialist at Matrox, Canada

I am a Peruvian based in Canada with over 7 years of work experience. Having worked for multinationals and mid-sized companies such as Sony Music and RPA Advertising in the United States, Bosch Home Appliances in Peru, I am specialized in digital marketing strategies, content creation, social media and digital analytics.

I am currently working at Matrox in Montreal where I am involved in the implementation of digital strategies and paid search campaigns.

Session: Tips & Techniques for generating content for a blog

Content generation is important to engage our audience and even more now in times of COVID that has led to a change in content consumption. However, sometimes it is difficult to come up with new ideas. In this session, I will share some tips that any entrepreneur or business can follow to get content ideas that are relevant for their target audience and industry. I will also show how to use some free tools that can help us to expand our ideas.

Learning outcomes:

  • Learn why is it important to have a blog.
  • Gain an understanding of best practices for content creations.
  • Discover tools that help with content generation.
  • Learn how to promote your content using social media.

Additional information and Video & Social Media Marketing International Conference programme – here

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