Executive Director of METRICA, Bulgaria
Milena Ramcheva has been working in the field of direct marketing for more than 13 years. He began his career at the world-famous publishing house Readers Digest, a direct marketing consultant for the Russian company Bluefox for the Asian market and worked in the Philippines and Southeast Asia. Executive Director of Metrica Ltd. since November 2016, where the value of the company is to provide high level customer service, offering value added services to its customers.
She graduated in Accounting and Control and Marketing at the Academy of Economics “D.A. Tsenov”, Svishtov. She also has a master’s degree in Industrial and Organizational Psychology from Sofia University “St. Kliment Ohridski ”.
Session: Fulfillment services – hidden part of eCommerce success
The goal of the online business is to get as many completed shopping carts as possible. Once orders are completed, they must be processed, deliveries coordinated and arrive on time with customers in good commercial condition. This is not an easy process that remains hidden from customers, but extremely important for merchants. The supply chain is just as important and essential part of online store management as choosing the right online platform, choosing the right products, and digital marketing. Therefore, it is important to find the right order management formula after the shopping cart is completed and how to serve customers.
Learning outcomes:
- Understand the whole business process of eCommerce
- Find the hidden side of eCommerce
- Find the advantage of fulfillment services
- Learn how to calculate the fulfillment costs
Additional information and International eCommerce & Omnichannel Transformation Conference programme – here
Additional information and International Conference on Supply Chain Management & Fulfillment Solutions programme – here
