EUDWInternational eCommerce & Omnichannel Transformation Conference

Diego Gaminde Montesino Espartero

Speaker at International eCommerce & Omnichannel Transformation Conference

Ecommerce manager at ComeFruta S.L, Spain

Diego Gaminde is the eCommerce Manager of ComeFruta.es an e-commerce platform started in 2011 that leads the selling of fresh fruit and vegetables online in Spain. Also he is collaborating in EcomerceRentables.es an e-commerce blog and community started in 2015 that offers content and events about the e-commerce ecosystem.

Diego earned a Master in Digital marketing from the Institute of Digital Economics (EPAS certification) and a Marketing and commercial direction bachelor. He was the winner of the V Barcelona Thinking challenge in 2017.

Session: Creating A Loyalty Program To Increase Ecommerce Sales

Creating A Loyalty Program To Increase Ecommerce Sales

Online selling to recurrent customers is much easier and profitable than attracting and selling to new ones. To increase recurrent sells we need more loyal customers.

In ComeFruta, a leading ecommerce in Spain that sells fresh fruits and vegetables Online we have developed different loyalty programs and an Ecommerce subscription model in order to increase recurrence.

We have divided our customer data base in three different groups (based on recurrence and average order value) in order to offer special conditions to each one of them to increase revenue, the number of purchases as well as their brand loyalty.

Learning outcomes:

  • Understand the metrics to create a loyalty program (CLTV, Churn Rate, Av. order value)
  • Divide your customers in terms of time and money
  • Create a loyalty program and use personalization to increase UX and recurrence
  • How an ecommerce subscription model can enhance customer loyalty

Additional information and International eCommerce & Omnichannel Transformation Conference programme – here

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