Digital Manager at TBWA, Peru
Marketing and digital communication specialist, with more than 9 years of experience in strategic planning, social media, team management, project coordination and customer experience design.
Publicist with postgraduate studies in Digital Marketing, also Ecommerce, UX, Service Design and Behavioral Design studies. Background in digital advertising and marketing agencies, public and private sector institutions, independent consultancies and teacher.
Session: Brand Authenticity
Brands with purpose
I will talk about the importance of building a brand with a real, authentic and consistent purpose to generate value for the future, both for the organization and for society.
Learning outcomes:
- Understand the importance of a brand with purpose.
- Discover a few examples of brands with purpose.
- Learn how to build a brand with purpose.
- Inspire to start building brands with purpose.
Additional information and Video & Social Media Marketing International Conference programme – here
