EUDWVideo and Social Media Marketing Conference

Macarena Parras Alvarez

Co-presenter of Lucía Berenice Rickard at
Video & Social Media Marketing International Conference

Co-director of Innova Marketing Digital, Argentina

My name is Macarena Parras, I am 22 years old and I am from Argentina. I grew up and live here where I work and study. I am studying the fourth year of Social Communication at the National University of Cordoba and I have a degree in digital marketing.
In addition, I am a dance teacher and director of an art school.
I have been part of Innova Marketing Digital since its creation with my both colleagues.

Session: How social networks develop in Latin America?

Digital Marketing from a Latin American perspective.

The times of the pandemic have affected all countries in different ways, but above all the third world countries that due to this unusual situation were forced to insert themselves into the digital world, social networks and digital marketing. We tell you how this process was from our experience as a Digital Marketing Agency and how the general population became more interested in transferring their businesses from the physical to the digital world.

Learning outcomes:

  • To know the functions of social networks
  • How social networks increased their use in Argentina
  • The pre-pandemic ignorance of digital marketing

Additional information and Video & Social Media Marketing International Conferences programme – here

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