CEO & Founder at Digital Plus, Serbia
Before I started my career in marketing, I had worked for 15 years as a journalist and a literary editor in several life-style magazines. I was the executive editor of Blic žena, a women’s magazine with highest circulation in South-East Europe. In addition, I wrote for the magazine’s portal. In my last year there I wrote 10 viral articles with over 100.000 readers, which brought new accounts.
My articles provoked a lot of readers’ responses and hundreds of comments. This influenced my decision to focus on emotional marketing when I started working in social media marketing.
In 2016 I stared my professional career in marketing when I became Marketing Director of the leading private hospital in Serbia. We were most successful managing digital marketing. Sales on social media constantly rose. We even sold surgical procedures on Messenger! Our website reached over 500,000 views a month.
In 2018 I decided to establish my own digital marketing agency. Our niche market is lifestyle, but we specialize in medical marketing.
I am very proud of the fact that my former employer, the hospital where I worked as the Marketing Director, outsourced my agency and became its most loyal client. This client’s sales on social media have been rising constantly. Their website has over 1,300,000 views a month, which is an incredibly high figure for a hospital website.
All other clients of Digital Plus agency have been equally satisfied with the way how we manage their social media accounts and their sales figures.
Session: How to appeal to your target audience by using emotion in content creation to attract, resonate with and encourage your audience to buy any product/service
Why emotion based marketing sells best on social media?
Introduction: What is emotion marketing?
- Why is it so successful?
- How to create powerful emotional marketing messages?
- Examples that illustrate reaching goals by using emotional marketing
Learning outcomes:
- In this session, participants will learn how to gain and keep the attention of their target audience and encourage them to buy their product/service
- How to elicit an emotion that resonates with the problems or general desires and dreams of your target audience?
- Which are the 4 key emotions to target and what results they bring respectively?
- How to measure emotional response?
Additional information and programme of Women Entrepreneurship & Digital Technologies. E-leadership Conference – here
