UX Consultant at Panacea Digital, United Kingdom
Marta Denkiewicz is a UX design consultant and researcher specialising in digital health applications. She works with healthcare startups to help them build digital health and wellness applications that successfully engage users, increasing the benefit for both users / patients and the business.
She conducts independent user testing of health applications to create guidelines and best practice recommendations for user-friendly health apps.
Previous projects included design and research for apps in personal health record management, prescription and medication management, nutrition, mental health, activity and female health tracking.
Session: 5 principles for creating digital health apps
users love and engage with
User engagement is a critical factor for the success of any digital health tool. After all, even the most successful digital interventions won’t make any different if people don’t use them. Based on independent user testing of 20 health and wellbeing applications, the session will present 5 principles for creating digital health apps that users love and return to every day.
Learning outcomes:
- Why user experience is critical for the success of digital health tools
- 5 principles for engaging and user-friendly digital health apps
Additional information and International Digital Healthtech, Healthcare & Pharmacy Conference programme – here
