Marketing Director at Mind, Portugal
More than 30 years of experience in marketing direction both in digital and non-digital fields. Extensive teaching experience lecturing subjects like e-business and digital marketing strategies. Entrepreneur and experienced start-up specialist.
Session: The marketing mix – pros and cons
Is the marketing mix still a useful concept?
In this session we will analyse all the variables of the marketing mix in the light of the digital world. We will address changes and the necessary adjustments in constructing a meaningful and actionable marketing plan.
Learning outcomes:
- In this session participants will understand the new meaning of the digital marketing mix
- In this sessions participants will know how to start to framework a complete marketing plan
Additional information and Video & Social Media Marketing International Conferences programme – here
