Marketing consultant, CEO of Brandformance LTD., Bulgaria
Ivo Iliev is a specialist in the field of digital marketing and communications with over 15 years of international experience in digital projects for customers such as Raiffeisenbank, NIVEA, Generali, Eucerin, CLINIQUE, BNP Paribas, FORD, NOKIA, Nestle, Lenovo and many others. Ivo is a manager of the digital agencies InteractAGE (www.interactage.com) and Brandformance. He is a certified Facebook consultant and his agency is the official Facebook Marketing Partner. Furthermore he is a deputy chairman of the “Bulgarian Association of agencies for digital communications.”
For more than seven years Ivo Iliev is an organizer and a speaker at numerous events in the digital industry. He is an active participant in business, startup projects and different social campaigns. Ivo maintains a personal marketing blog (www.ivosiliev.com), where he shares a lot of his personal experience and practices. He also practiced as a teacher of the Masters from the New Bulgarian University, speciality “Public Relations in Social Media”, actively participates in practical exercises with students in marketing and communications.
Session: Brandformance marketing in social media
How to combine performance marketing and brand marketing using today’s social media channels and opportunities. Why the brandformance marketing approach is good for our business presentation, ROI and reputation in today’s digital world. Ivo will explain how to enhance your customer relationship across all social media channels to forge brand loyalty that creates lifelong fans.
Learning outcomes:
- Find ideas how to combine branding and performance
- Find ways how to create better digital environment for the customers
- Understand the new sales funnel for the digital channels
- Be inspired with some examples of brandformance marketing
Additional information and Video & Social Media Marketing International Conference programme – here
