Though AR and VR technologies have been around for at least 30 years, the mega application of these astounding concepts is being experienced in the present times and age. The operational and developmental costs have been compromised effectively and thus their wide acceptance in various fields can be noticed.
This article speaks about the change and trends that AR and VR technologies will be exposed to this year.
- Experiential Buying: Consumers today are aware of the buying process and make an effort to make an active purchase. Reading the customer reviews and checking the social media platforms will be replaced by actually using the products via technology before they swap their cards. This is only possible through the integration of AR and VR technology in retail environments.
- Travel Destination Recce: Travel and tourism companies and agents can exploit these technologies to transport their customers to their dream destinations and give them a glimpse of what the holiday would look like. Travel enthusiasts will really indulge in this advancement as it will replace the mundane travel reviews of the previous travelers with a live update.
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