The Lead Generation is a marketing strategy that attract prospect and convert new customers in a business.
During the time, the Lead Generation strategies for small and medium business have been optimyzing, this thanks for a new digital tool and the social media platforms.
Infact, I select 4 lead generation strategies very important for small and medium business in this 2020.
The most important goal for small and medium business is attract new customer with low budget, and the channel must be selected for have results soon.
In my opinion, before implement new strategy, follow these steps:
- study and analyze the niche
- define the marketing goal
- know well the products and services
- define the marketing budget
- define the digital channel to promote brand and the product
These steps take action and have good results for brand.
4 Lead Generation Strategies.
The 4 lead generation strategies for small and medium business are:
- Social Media e Google Advertising campaigns: are advertising campaign in the platform as Facebook, Google, Youtube, Twitter, to attract new clients and e-mail contacts;
- Landing Page: is a page on the web site or destination page to sell a product or services and attract new clients;
- Marketing Automation: is a automation process to send message with social media and apps, as whatsapp and Messenger, to convert potential customers, and do customer relationship management;
- Messenger and Whatsapp advertising campaign and Contact Generation with Facebook Ads: this advertising campaign are most important in Facebook Platform to attract new customers and new e-mail contact.
Now, I explain each one strategy.
1.Social Media and Google Advertising Campaign.
Social Media Advertising in Facebook, Instagram, Linkedin, Twitter, Youtube, is the most important social advertising platform for small and medium business. Only with a low budget investment, you have results and reach a big audience than traditional channels.
The advantage of Google ads is you can reach a potential client with announcement in the Google results page.
2. Landing Page
Landing page is a good lead generation strategy. The landing is a web site page for promote and sell a product or services, to attract a potential and convert new customers.
An example of Landing Page is a free webinar registration page to collect new e-mail contact, and convert potential customer.
3. Marketing Automation
Marketing Automation is a marketing strategy to automate and send message by app message, e-mail, sms marketing.
With Marketing Automation you can create an automation process and personalize message for a public segment.
A good example of Marketing Automation tool is Manychat. Manychat is an example tool to send automate message in Messenger Platform.
4.Messenger and Whatsapp Ads and Lead Generation of Facebook Ads.
Messenger Ads and Lead Generation of Facebook ads is the most important marketing campaign of Facebook Ads platform.
Messenger and Whatsapp ads are a kind of social ads campaign to attract new customer with Messenger and Whatsapp. These campaigns are good to implement customer relationship management and sell product with message in facebook platform.
Lead Generation ad is very lead generation campaign to attract new e-mail contact with a form, where the people leave their personal contact as e-mail and phone number, for have brand information and product promotion.
Performance Marketing and Digital marketing tool
In a marketing strategy have a a good perfomance in advertising is very important to reach and set a marketing goals and have a results.
In performance marketing sector, many business owner ask these questions:
- How much lead cost?
- How many lead should we attract?
- How can analyze the KPI and metrics?
- Which value the lead have?
You have many analytics tool for analyze the performance and data metrics, as:
- Google Analytics
- Google Tag Manager
- Facebook Business Manager
- Marketing automation tool
- Data Studio di Google
The performance changes instead a marketing goals and the actions that implement in a strategy.
Now, there will be two example of lead generation campaign and their performance. How can we analyze this performance?
Example 1. The performance in Facebook Messenger ads are:
- how many message receive in a day
- cost per lead
- payment reach
- impressions
- new contacts
In a Google Ads campaign with traffic goal, you can analyze these performance metrics:
- traffic volume
- number of lead with contact form
- click
- calls
- conversions
Conclusion.
In my opinion, these strategies are the most effects for a small and medium business, because we can acquire new customers with low budget.
My suggest is define the marketing goals and study which lead generation strategy is good for the business, then should create a report every week and analyze the performance in every channel.
You can use Data Google Studio, a free Google’s tool where you can aggragate channel data and analyze the metrics.
Which strategies do you use to reach marketing goals in your business? Leave a comment below and give me your feedback.
