CEO of Be Digital Creative, South Africa
The high statistics of unemployment in Africa has propelled millions of individuals to establish businesses in pursuit of eradicating poverty and stimulating economic growth. While entrepreneurship experts agree with these sentiments, it has been researched and identified that almost 80% of small businesses fail within the first three years of operation. According to the head of Standard Bank incubator, it is always prudent to conduct market research prior to launching a new business or embarking on a new product line. Consequently, this enables the marketing campaign to be more effective and efficient.
Gina Tigere, a young female black entrepreneur, is passionate about empowering previously disadvantaged individuals as well as alleviating poverty amongst the African community. She has established Bedigital Creative, a digital marketing entity that focuses on accelerating small business, with no exception to black owned enterprises. Focus has been directed to black owned businesses as they majorly constitute to the small business failure rate.
Through six (6) years of experience, Gina Tigere has managed to identify that entrepreneurs in Africa are well acquainted with their skills to develop products or solutions for their patrons. Nevertheless, efforts of building awareness for their brands and companies has been a contributing factor to business failure. Henceforth, Bedigital Creative aims at assisting small businesses to get to know their audience and allow the consumers to know them personally which will result in the creation of brand loyalty via online. In addition, Bedigital Creative will support the small businesses in reaching an enormous audience in a way that is cost-effective and measurable as opposed to traditional marketing.
In essence, Bedigital Creative provide, but not limited to the following services:
- Corporate Identity
- Logo Design
- Website Design
- Social Media Marketing
It is noteworthy that a ‘one size fits all’ methodology of marketing is futile to creating an effective marketing strategy. Consequently, Bedigital Creative works closely with clients to ensure that all objectives are outlined and progress of the marketing strategy is closely monitored and evaluated frequently. This initiative is anticipated to channel to the vision of Bedigital which is, ‘To be the leaders in Digital Marketing for small (black owned) startups through the implementation of professional and modern project management techniques.’
Session: My Secret Weapon in Digital Thriving despite the Pandemic
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