Katia Shabanova brings more than 20 years of experience in public relations and marketing communications, with an emphasis on technology. She develops and implements public relations programs that drive global PR programs for companies and organizations ranging from Fortune 1000 corporations to pre-IPO start-ups.
Katia Shabanova holds Bachelor degrees in English Philology and German Studies from Santa Clara University in California, both with honours. She earned a Master of Arts degree in philology from University of Göttingen, Germany.
Katia worked for three high-tech PR agencies in the USA before moving to the corporate side. At Cain Communications, she supported such clients as Moscape, PMC-Sierra, Simutech, and Sirius Communications. In the year 2000 Katia joined Strategy Associates PR firm where she worked with high-tech startup companies, such as Penguin Computing, All Bases Covered, Market Touch, Gilian Technologies, e*ECAD. In the following year, she worked for Moving Companies Ahead (MCA) – a high-tech PR agency, where she supported such accounts as SOITEC, Simplex Solutions, Philips Semiconductor, LG. Philips, Silicon Image, Cymer and others.
In 2002, Katia took the lead as PR director at iambic, Inc. – a mobile software development company, later acquired by SplashData. iambic’s flagship application Agendus was an award-winning calendaring and time management solution for iPhone, BlackBerry, Windows Mobile, Palm OS and Symbian devices. In her role she managed all PR, marketing and advertisement functions within the US and most European regions. She cooperated and developed joint news announcements with partners Palm, Sony Ericsson, Microsoft, Tom-Tom navigation systems, and others. She organized press tours, worked closely with user groups and gave product presentations.
For more than ten years, Katia Shabanova served as a PR director for a global software company with a headquarter in Germany, where she oversaw worldwide PR activities for the company’s offices in Germany, USA, Russia, Japan, China and other regions. She developed and executed public relations campaigns for the company’s B2C2B mobile, automotive and storage/system utility divisions that integrated with the company’s marketing strategies. The company got coverage in hundreds of targeted IT and business media, including New York Times, Forbes, Verge – to name a few. She built a favorable brand image with customers, partners, prospects, employees and the public; collaborated with all partners (including, dozens of the world’s leading publishing houses, electronics manufacturers, and automotive organizations) worldwide in developing and executing joint media campaigns.
Most recently, she helped CIS-based IT and fintech startup companies get publicity in tier-1 IT, fintech and business media, such as TechCrunch, Mashable, Venture Beat, Forbes, and many others, as well as supported their crowdfund campaigns on various platforms, such as KickStarter, Indiegogo, etc. with all clients overfunded and some – by 300% making front page news.
Apart from her daily PR work and passion for technology, Katia Shabanova has been helping several nonprofit organizations and immigrant communities leverage publicity, promote their agendas in the local communities and create awareness about their missions. In addition to her PR activities, Katia Shabanova is passionate about travels, culture and history, regularly contributing her stories to Berliner Telegraph and other accredited magazines.
