The Digital Marketing Agency Directors’ ForumWorld Digital Weeks

Alejandro Giron

Speaker at The Digital Marketing Agency Directors’ Forum

Account & Brand Partnership Manager at Glovo APP, Honduras

Entrepreneur enthusiast with 4 years in business leadership. Experienced in marketing, business development, management, and cross-cultural adaptation. Deep understanding of European, Asian, and Latin American markets. Effective communicator and motivator who believes in teamwork to reach organizational goals. A relentless optimist who believes there is no failure, only improvement.

Passionate for Innovation and Tech. Currently working for a Tech company in the delivery industry, and working in my own startup based in Honduras consisting of Exporting coffee to the USA, Asia, and Europe. As well as helping coffee farmers implement smart farming, Ecotourism, and entrepreneurship projects to create sustainable communities based on United Nations SDGs.

Session: My secret weapon in discovering new markets,is to hear, observe, and understand the culture that I am working with or trying to enter. Living in Taiwan 4 years and France gave me a perspective about the importance of culture background and heritage in order to start a business. People depending on where they live , and grow up have a diffrent view of the world and business. For example in the US making a deal is very easy but in Asian countries like Taiwan is more important to see your values as a person and how we can create a long term relationship.


Additional information and programme of The Digital Marketing Agency Directors’ Forum – here


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