Professor at Amity University
Prof. Dr. Loveleen Gaur, Professor and Program Director (MBA Business Intelligence and Data Analytics), Amity International Business School, Amity University, Noida is an established Author, Researcher, Teacher, Educator, consultant, Administrator and Program leader. She has filed three patent in the area of IoT. For over 17 years she served in India and abroad in different capacities. Before Amity University,she has worked with various education institutions and worked as faulty and has done volunteered research work at University of Maryland, USA.
Prof. Gaur has significantly contributed to enhancing scientific understanding by participating in over three hundred scientific conferences, symposia and seminars, by chairing technical sessions and delivering plenary and invited talks. She has specialized in the fields of Information Sciences IoT, Data Analytics, E-commerce and E-Business, Data Mining, and Business Intelligence. Prof. Gaur pursued research in truly inter-disciplinary areas and published about 12 Books and more than 80 research papers in high quality impact Journals.
Prof. Gaur holds various prestigious positions in India and Abroad as a member of Area Advisory Board of Various Business Institutions in India and Abroad, Board of Studies (BOS) and IQAC (Quality) team and member of Student Research Committee (SRC) and Department Research Committee (DRC). She is actively involved in curriculum Development, Outcome assessment and quality of assignment. She is also serving as reviewer and in various capacities for many National and International Journals. She is actively involved in various projects of Government of India and abroad. She has been honored with prestigious National and International awards like “Senior Women Educator & Scholar Award” by National Foundation for Entrepreneurship Development on Women’s Day , “Sri Ram Award” by Delhi Management Association (DMA) and “Distinguished Research Award” by Allied Academies presented this award in Jacksonville, Florida and “Outstanding research contributor” award by Amity University.
Session: Optimization of Customer Journey using Artificial Intelligence in E-Commerce
Artificial intelligence (AI) has revolutionized the way customers interact with brands. There has been a demand to understand AI- enabled customer journey which contains the overall customer experiences. Hence this session aims to impart the knowledge, how customer journey has been improved with the integration of AI in online platform businesses. AI’s adoption in increasing year after year and in varied context, from providing service assistance during customer interactions to assisting in the identification of optimal promotion strategy. The consideration of ethical concerns, with novel methods of tracking human chatbot interaction, and access how trust is relevant to redefine with the advent of deep learning supported chatbots.
Additional information and programme of International eCommerce & Omnichannel Transformation Conference – here