Director of Digital Marketing at Interra Information Technologies
Joya Scarlata is the Director of Digital Marketing at InterraIT, a B2B IT services firm based out of San Jose, California. She is passionate about creating content and helping brands find their digital voice. Joya is a budding AI enthusiast, and is specifically interested in understanding the intersection of marketing and AI. She has written about and given presentations on the topic, including the American Marketing Association.
Session: The Evolution of Chatbots to Conversational AI
In today’s competitive environment, organizations across industries are compelled to deliver a seamless customer experience (CX) to their clients. As customers expect an around-the-clock interaction with brands when dealing with their respective product and services, an increasingly number of companies are turning to AI-powered chatbots to reduce operational costs and increase efficiency on all levels.
Additional information and programme of The Digital Marketing Agency Directors’ Forum – here