CMO of Netlife, Ecuador
Explorer of strategies, insights and new ways to do more and better, convinced that technology improves the quality of life and that the future lies in the digital world.
Expert in strategy, marketing, technology, innovation and digital transformation, with more than 18 years of experience directing the corporate and competitive strategy of large telecommunications companies, creating value and sustained growth. Postgraduate professor at the UDLA and IEBSchool, as well as a columnist for the digital magazine puromarketing. In the last 9 years I created a brand from zero and with a budget of only 3% of the category I managed to make the brand become the # 1 supplier in its field.
Session: I want to talk about my secret weapon for success in business with an exponential and digital mindset. To talk about the steps needed to reach critical data in an agile way to bring fast response to the market in an uncertain environment and how to develop skills to succeed. And how these steps helped me to achieve great results. I will be talking about agile methods, agile market research, agile product management and strategic brand positioning.
Additional information and programme of The Digital Marketing Agency Directors’ Forum – here
