Director at VN Sync
Rachel Onamusi is the founder and CEO of VN Sync, a full-service marketing agency with expertise in all aspects of media, with a keen focus on digital media strategy development and implementation. Rachel’s projects have ranged from media & publicity strategy development and management, to marketing consulting, market research, corporate & personal brand management, product & campaign launch, to technology training and certification platforms’ management. Ms. Onamusi has worked with startups and SMEs as well as major corporate global brands. An accomplished digital media strategist and growth facilitator, Ms. Onamusi’s extensive experience includes the development and implementation of the media and engagement strategy for a major national presidential campaign, development of the rollout strategy for a major political party, as well as the development and management of media strategy for several global not-for-profit and corporate organisations. Rachel has served clients globally, and is passionate about supporting and driving efforts that create a lasting impact in education and sustainable development.
Track: Social Media Marketing (SMM)
Session: Branding: Driving Transformation and Innovation Through Digital Communications
Building a reputable and profitable brand is difficult at the best of times. Factors such as unprecedented levels of information and competitors, fierce competition from other brands, as well as external elements such as the current COVID-19 pandemic, all serve to challenge a brand to define more strategic methods of doing business.
In this session, we explore the role of technology and digital communications in building a brand, particularly during and through a time of disruption and transformation.
Additional information and programme of European e-Commerce & Digital Marketing Week 2021 – here
