Aleksey Chigadaev is Digital Projects Director of iMARS Communications. Sinologist, media researcher, specialist in the field of intercultural communications. He was born on the border between China and Russia in Siberia, so from the long age he decided devote himself to studying of the Chinese language, culture and ethnology. For several years he worked in Chinese companies, developing Russian-Chinese economic ties in the field of IT, tourism and cross-border trade. Over the past few years, he has been responsible for advertising campaigns of country umbrella brands (Made in Russia, Good Food Russia) and for promoting major business players (Alrosa, Russian Export Center, Russia Tourist Agency) on the Chinese market in traditional media, social networks, and famous bloggers’ channels, TV etc.
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