Head of Performance Marketing at Omnipemf
I have more than 7+ years of experience with Facebook advertising. For that period I successfully managed and optimized over 100 ad accounts towards the same goal – generating more sales/revenue/profit. That work is responsible for more than 30+ million of generated revenue. As Facebook is only a part of the performance marketing story, I expand my knowledge on other areas like – eCommerce strategies, email marketing, influencer marketing… Today I’m working as a leading Facebook ad expert in Optiweb agency, and as head of performance marketing at Omnipemf.
Track: Pay Per Click (PPC)
Session: The new era of Facebook advertising and how to dominate in it
Facebook constantly introducing to its advertisers with new features. Most of them are aiming at the more automatical and dynamical way of optimization and account management. Automatical campaign budget optimization, full dynamical campaigns, dynamic creative testings… are some of them, and I will show you how to properly combine all of those features to achieve most of each of them. Most importantly I will show how I did with a live account example and the amazing results that I achieved.
Additional information and programme of European e-Commerce & Digital Marketing Week 2021 – here
