Managing Director at Starsight Communications Ltd.
Ludovic Leforestier (@lludovic) is a recognised thought leader in influencer and analyst relations. He has over 20 years of hands-on analyst relations experience with the very best AR teams such as Oracle and IBM and has built two world-class analyst & influencer relations departments at management firm BearingPoint and AdTech leader Criteo. At BearingPoint, he also led the launch and development of the BearingPoint Institute. He has co-founded the Institute of Industry Analyst Relations (IIAR>) and is currently serving as one of its Board Members.
Track: Influencer & Affiliate Marketing
Session: Ten truths on analyst relations for tech companies and startups
Analyst relations is perceived either as obscure or the privilege of large, established, technology vendors who have ample people resources and large budgets to subscribe to the likes of Gartner, IDC, Forrester, Omdia, etc.
Yet, the upside is immense: being mentioned as a cool vendor or evaluated in a Gartner Magic Quadrant trumps any other form of endorsement to build credibility and there are other, more important, benefits in engaging with industry analysts.
This session will go through the stages of analyst relations for growth companies and vendors –and it’s ROI.
Additional information and programme of European e-Commerce & Digital Marketing Week 2021 – here
