Sarah Sal

Speaker at European e-Commerce & Digital Marketing Week 2021

Facebook Ads Specialist at Hootsuite

Sarah’s a Facebook Ads Specialist at Hootsuite & AdEspresso. With 7 figures in Facebook ads spent under her belt in 10+ years, she’s run ads for companies like ClickFunnels and Strategyzer. When she started running ads for the latter, they struggled to make $0.40 for each $1 spent on ads, and she moved them to $18 for each $1 spent. She’s written on Facebook ad testing, strategy, and execution for AdEspresso, Agorapulse, Blitzmetrics, Copyhackers, ActiveCampaign, AdWeek, Jon Loomer’s Power Hitters Club and the likes. And she’s even presented inside Perry Marshall’s iconic 80/20 Facebook ads course.. In her daily menu, there’s always room for a warm cup of matcha, sarcasm, and spicy vegan food.

Track: Social Media Marketing (SMM)

Session: How to Lower Facebook Ad Costs With Better Storytelling

I will share a case study of a SharkTank company where the ads weren’t profitable. And by helping them write more convincing ad copy, not only did they reach sought-after profitability, but also got the most sales in a single day on Facebook.

Additional information and programme of European e-Commerce & Digital Marketing Week 2021 – here

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