President/CEO at Optilytics Media
Tiffany K. Schreane is President of Optilytics Media – an advertising, marketing, and analytics agency. Optilytics Media is a company that focuses on data first initiatives analyzing key trends and provides best practices on marketing investments. Most recently, Tiffany participated in the American Marketing Association Virtual Panel and Digital Summit series. Tiffany has written articles on marketing best practices with American Marketing Association and US Chamber of Commerce. Her thought leadership also appears in publications such as Fortune, Fit Small Business and Business News Daily. Tiffany is a marketing and advertising professor with Fashion Institute of Technology and Borough of Manhattan Community College.
Session: The Blind Spot: How Analytics Impacts Marketing Campaigns
As many agencies and marketers are shifting from using Google’s third-party cookies, this session will highlight how first and second party cookies provide intelligence to effective marketing programs. We will discuss the foundation of measurement strategies as well as data governance and how to extract valuable insights to impact a positive return on investment.
Additional information and programme of The Digital Marketing Agency Directors’ Forum – here
