Adam Lesh

Speaker at International Conference on Digital Decisions in Cultural & Scientific Heritage

CTO at Stealth Blockchain Start-up

Adam is an emerging technology subject matter expert, specializing in blockchain/fintech, digital transformation, software development and digital content. Adam started his career in the Entertainment Industry at Warner Bros. where along with developing and deploying all content management, vendor relationship and workflow processes and procedures for DVD authoring, Adam also represented Warner Bros. at conferences and collaborative Studio meetings. Adam moved on to start the first independent DVD authoring facility, Advanced Media Post, growing it to a full-service boutique post-production facility. After 11 years, Adam sold AMP and joined Testronic Labs as CTO where he developed expertise in new technologies such as Blu-ray 3D and BD-Live and represented the company as a speaker and panel moderator at several industry events as well as trade groups such as the Blu-ray Disc Association. At NBCUniversal, Adam was internally focused on project management and process improvement in studio operations, post-production and content distribution workflows. At Breaker, and as Co-Chair of CompTIA’s Blockchain Advisory Council, Adam develops and evangelizes the use of blockchain technology to support solutions for rights and revenue management, supply chain and fintech, among others.

Session: Gamifying the Museum Experience with AR and Blockchain

Many museums are utilizing AR technology to enhance both the in-person and online museum experience. However, the vast majority are simply adding additional passive content (enhanced descriptions, images, overlays, etc.) to the exhibits. Imagine using GPS-based AR to gamify the experience. Clues, riddles, and puzzles send visitors from one location to another throughout the museum (perhaps including parts of the museum website as well), actively engaging them to have fun with the exhibits, fully explore the museum and learn more. Studies have shown that an active learning experience is far superior to a passive one. Now, take that experience and add in a blockchain rewards program, such that as the visitors solve the riddles and puzzles, they unlock rewards they can use at the gift shop or restaurant. With blockchain, multiple museums can easily join forces for both the game and the rewards program.

Additional information and programme of International Conference on Digital Decisions in Cultural & Scientific Heritage – here

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