Content Strategy Lead at Atlassian
Ashley Faus is a marketer, writer, and speaker by day, and a singer, actor, and fitness fiend by night. Her work has been featured in TIME, Forbes, The Journal of Brand Strategy, and MarketingProfs, and she’s shared insights with audiences at Harvard Business Review, INBOUND, and MarketingProfs. She works for Atlassian, a collaboration software maker on a mission to unleash the power of every team. Follow her on Twitter, @ashleyfaus.
Track: Content & Video Marketing, Social Media Marketing (SMM)
Session: Beyond the Editorial Calendar: New Rules of Content Strategy
The next evolution in content marketing is here, and marketers aren’t in charge. Customers are. Instead of moving through a traditional linear funnel, or engaging in a looping decision journey, customers are choosing their own adventure, charting their own path across all channels. As marketers, we must think several steps ahead of customers and prepare content that delivers the right message, no matter which path they stumble upon.
In this session, we’ll explore the new rules of creating a content strategy when every interaction relies on content, every channel is a touch-point, and every person is on their own journey.
Additional information and programme of European e-Commerce & Digital Marketing Week 2021 – here
