President at Lightspan Digital
Mana is the founder and president of Chicago digital marketing agency, Lightspan Digital. The outspoken digital marketing consultant loves busting digital marketing myths. A sought-after speaker, she’s been sharing knowledge as Kellogg Executive Education faculty and at high-profile conferences around the country, such as Techweek, SES, MPI TechCon, Conversion Conference, Content Jam, Marketing Profs University, Pubcon and many more. Passionate practices Olympic-style weightlifting and is passionate about underwater conservation. In 2014, Mana was awarded the “Chicago Woman Making History” Outstanding Entrepreneur Award by the City of Chicago Treasurer’s Office. You can reach Mana on multiple social networks as @manamica or by email: mana@lightspandigital.com.
Track: Social Media Marketing (SMM)
Session: LinkedIn for Sales Success
The presentation will address strategies and tactics for the B2B business looking to tap into the full potential of LinkedIn to create new profitable connections and generate leads. You will learn how to find your targets, how to build relationships through compelling content and dialogue and how to convert these new relationships into vetted leads. This highly practical presentation will teach you tools, tips, hacks, best practices, automation and checklists that will help you build a process and a routine to do the most with your precious social media time.
Some of this presentation’s take-aways:
-How to fit social media into your day, plans or departments
-Social media is about people – how to find yours
—How to become popular with your social media audiences
-Going beyond the “like” – How to get your captive audiences to act
-How to move your social media contacts into the top of the sales funnel – outreach, email marketing and marketing automation
-Got results? Now do more
Additional information and programme of European e-Commerce & Digital Marketing Week 2021 – here
