CEO at Flat 101
Ricardo is CEO and co-founder of Flat 101, a CRO focused company in Spain that works worldwide. With more than 20 years of professional digital experience, Ricardo has been developing in the last years a unique CRO framework to improve digital business results in companies such as Vodafone, Meliá, Desigual, Pronovias, Media Markt, Loewe, Mapfre, BBVA, ING, Inditex (Bershka, Oysho) and many more worldwide. He loves Rock´n´Roll, red wine and motorcycles and really loves sharing all the knowledge of Flat 101 with other people. He is also the author of “CRO. Design and develop of digital business models”, the main book about CRO written in spanish, best seller in its category in 2018. His second book “CRO, Advanced framework and metodology” was released in 2020, february.
Session: Testing and experimentation: crafting digital experiences
In this sessions we´ll cover the importance of creating an experimentation culture in every company that has great part of its business in the digital environment. Through practical examples we´ll explain the needful of creating different digital experiences for every kind of user as a powerful tool to maximize metrics and business. We´ll talk about methodology, tools and how tos with a a strong orientation of being useful to all atendants.
Additional information and programme of International eCommerce & Omnichannel Transformation Conference – here