Authors

Sara Simackova

Speaker at European e-Commerce & Digital Marketing Week 2021

Co-founder & Marketing manager at Pure stuff

Sara is co-founder of creative studio Pure stuff focusing on authentic branding. She has more than seven years of experiences in marketing and creating communication strategies for tech startups and lifestyle brands in Europe and US.

Track: Influencer & Affiliate Marketing

Session: Real people behind perfect product

Authenticity is the key for storytelling. In this session you will learn more about how to use influencer marketing in tech, cycling or other not so common sectors for influencers. I will show you best practices from my experiences with clients and how to include influencer marketing in your communication strategy.

Additional information and programme of European e-Commerce & Digital Marketing Week 2021 – here

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