Can you tell your readers more about yourself and your current working position?
I have always felt passionate about sales and marketing, which is why I pursued my education in Business Management and graduated from UFAR and Jean Moulin Lyon’s 3 French Universities.
My career began in hospitality right after graduation as a general manager assistant at Boutique hotel. That experience allowed me to take a step forward on my professional journey by working in an international hotel chain, Hilton Worldwide, to eventually becoming the pre-opening director of sales and marketing for a luxury hotel in the center of Yerevan. All of which led me to successfully establishing my own Business.
Today, I am the co-founder and CEO at Burnwe, a video marketing agency. We specialize in creating digital videos of diverse types and formats: from animated explainer videos to app tutorials, social media ads, platform demos, and much more.
We cooperate with tech companies and startups from all around the world: The USA, UK, Australia, Canada, France, Switzerland, Austria, Armenia, etc.
Besides being a CEO at Burnwe, I am also a video marketing expert with special focus on helping my clients create video marketing strategies and how to professionally market them online.
In your opinion, what are the advantages of working in that business area?
Video is one of the easiest and most efficient ways to reach an audience, explain highly complicated ideas, and achieve attractive valuable content.
In this day and age, every business owner understands the importance of including video in their marketing strategies. It’s definitely the number one trend between marketers.
Providing prime quality services that are in high demand is a huge advantage when it comes to running a business, especially if you’re working with niche companies who trust your expertise.
Do you think that the rapidly changing social media content has influence on people’s judgement of who they really are? Why is that?
Unfortunately, nowadays it’s really difficult to differentiate between what is real and what is fake on social media. Especially with Instagram and other platform filters, you really can’t tell what a person actually looks like.
Naturally, this has a huge negative impact on people, especially teenagers, setting unrealistic standards of beauty and success. They see influencers as perfect people and fail to realize that what’s on the other side of the screen is a completely different reality.
People are quickly becoming unhappy with their current circumstances, causing them issues and insecurities, lowering their self-esteem and in some cases, even depression.
Social media use has also been associated with cyber bullying and cyber abuse by anonymous users online, which goes without saying, can be dangerous, a breach of privacy, and can lead to mental and physical self-harm.
But of course, social media has plenty of advantages too.
- Social media can make people more creative allowing them to share their views and work with the world.
- It allows people to explore and become actively involved without the fear of rejection.
- LinkedIn is one of the greatest examples of how networking over social media has helped people to find jobs in their domains of their interest.
Just like everything else in this life, social media has its good and bad side. Our job is to protect ourselves and others around us from the bad and try our best to benefit from the good.
Can you imagine the world without social media?
I’m not happy to say this but honestly, not anymore. Especially with the big increase of social media channels, nowadays there are a lot of niche social channels and people need to manage to be everywhere.
But let’s be real, social media helped a lot of businesses to grow faster and much more easily. If it wasn’t for social media, it would have been nearly impossible for small businesses to get these many clients in such a short period of time, simply by sharing reels on social media, for example. B2B companies like Burnwe find global clients through LinkedIn.
So no, I can’t and don’t want to imagine the world without social media. However, I do believe it is crucial to set limits and take breaks from social media. It is not necessary to have accounts on all social media platforms, you can just be where your friends, relatives, and customers are but I do advise to distinguish your personal channels from your professional ones.
What are your professional expectations about the development of social media marketing in the next few years?
One thing that the global pandemic taught us is that the future is always unpredictable. A lot can happen in the future, which surely will have an impact on social media development, either for the better or worse.
Nevertheless, on a more personal note, I predict that all social media channels will become more niche oriented, especially TikTok and LinkedIn, with each developing their own, different audiences.
Social media could completely switch and become content media channels instead as people nowadays prefer more informative or engaging content and everyone is fed up with useless content that people share on social media.
